Currently: scaling a D2C brand to 7-figure revenue
About Me
Seven years of turning
attention into revenue.
I started in performance marketing chasing clicks. I stayed because I got obsessed with the layer underneath — the funnel math, the attribution, the one changed headline that moves a P&L.
Today I work as an embedded growth partner for brands that are done guessing. Every engagement starts with the numbers that matter to your business, not the ones that look good on a slide.
Mission
Replace marketing guesswork with a measurable system every founder can trust.
Approach
Data first, creative second, ego never. Test small, scale what proves itself.